![]() So, what are the social media sites for real estate agents with the best chance of success? We ranked popular social media platforms with the most potential for lead generation from 1 (best) to 5 (worst). ![]() A lead generation component is key to getting a return on your social media investment, so if a site doesn't provide a good option for lead gathering – or it doesn't have an audience that will submit leads – it's a bust. You'll hear a lot of talk about platforms that provide opportunities for visibility and engagement, but name recognition doesn't pay the bills by itself. The ability to target those potential clients and gather quality leads. ![]() A pool of users that want what you're selling.A large audience in the right age range.If you want to branch out and look to use a new social media to promote yourself, consider these following points before choosing which social media to use. Harness the tools you already know to connect with your audience through that network. The most important thing to consider when choosing which social media to use to promote your profession is to first look where you are most confident. When managing so many channels, you cannot grow your audience. Not only does managing this many channels lead to burnout, but it also means that your attention is divided. Real estate agents often fall into the trap of trying to use as many social media channels as possible. How to Choose Social Media Sites for Real Estate Marketing? There's an art and a science to social media marketing for real estate agents, and the first step – deciding where to concentrate your efforts – can go a long way toward being set up for success. It's exponentially worse when you're talking about social media for real estate. Without a social media strategy, marketing can become a time and money suck that leaves you with nothing to show for your efforts. There are so many social media platforms that knowing which platforms to use is a challenge. Social media marketing is a critical piece of building a successful real estate business.
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